The male and female response to investments

The male and female response to investments

In a recent survey by SevenCapital, one of the UK’s leading property developers, more than 1,000 people were asked what they were currently investing and what they would consider investing in if money was no object. The overwhelming winner was property which took 40% of the vote. Around 19% of respondents stated they were already investing in property with a fairly even split between male and female investors. Here are some of the key findings from the research:

  • Around 40% of the landlords were female
  • 57% of female respondents said that location was key for their investment (46% of men stated location)
  • 28% of women and 29% of men agreed that rentability was an important factor
  • 39% of women said they would invest in property for their future
  • 36% of men stated they would invest in property purely to make money compared to 30% of women
  • The second most popular investment for women were ISAs (19%), followed by jewellery and watches (13%), designer handbags (8%) and gold (7%).
  • ISAs were also popular with men (24%) followed by shares (17%), stocks (12%), coins (10%) and crypto-currencies (5%)

Commenting on the research, Andy Foote, director at SevenCapital, said: “It’s intriguing to see what the difference is when it comes to investments and the gender splits. There are some common myths that are being blown wide open and we can see from our research that whilst rationale for investment varies, the preconception of a gender split, at least in property, just isn’t true.”